The Buick brand will debut another initiative included in its transformation plan. The project, which has been developped with the 100 Black Men of America publication, will see Buick offer a test drive experience to the public and attendees of the 100 Balck Men of America 24th Annual Conference.
In addtion to offering test drive session that include three of its models, Buick will also offer children who are 8 years of age or older to ride along as passengers.
Here is Buick’s description of the vehicles that will be available for test drives:
• 2011 Buick Regal - Armed with turbocharged horsepower, a driver-selectable suspension system and a firm, European-tuned chassis, it delivers a driving experience that rivals the best import sport sedans in the segment.
• 2010 Buick LaCrosse - Redesigned from the ground up, the LaCrosse luxury sedan offers all-wheel drive, a suite of advanced personal technologies and safety features, and a choice of two fuel-saving V-6 engines.
• 2010 Buick Enclave - Buick’s popular luxury crossover gets available 20-inch wheels for 2010, as well as several technologies that add value and convenience.
Buick said that it will not dilute the driving expereince, allowing the attenders to enjoy the vehicles 100 percent. In other words, the company won’t bring any sales personnel at the ride-and-drive event.
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