But things are changing, beginning with the all-new LaCrosse.
Buick is repositioning itself as a different kind of American luxury brand, going after cars like Lexus and they're starting with styling.
The lines of the new LaCrosse don't look like any previous Buick. In fact, they look a lot like Lexus.
Inside? Well, someone at Buick's been spending time in contemporary Japanese luxury cars...the design of the dashboard, the materials used and the little touches like cool blue gauge lighting all aim this Buick right at the target market of younger (in this case 40 to 55 year old) buyers.
How does it drive? Smoothly, like a Buick, but with a tauter feel, a bit more control. Again, pretty much like Lexus has been doing it the past few years.
Unlike Lexus, the LaCrosse offers three different engines, a 255 horsepower V6, a 280 horsepower V6, and, in an unusual move for this class of car, a four-cylinder engine later this year. It will make 182 horsepower and deliver an EPA estimated 20 city miles per gallon and 30 highway.
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