Let's get this straight: General Motors is still trying to shake its image as the world's top maker of gas guzzlers. It create as small crossover for Saturn that will include a full hybrid and a plug-in hybrid. It sells the Saturn name and kills the crossover. It revives the crossover and plans to rebadge it as a Buick. Then it kills it again.
That's what happened yesterday to what some may have known as the next-generation Saturn Vue. The current generation version is seen above.
GM Vice Chairman Tom Stephens said the crossover announced a couple of weeks ago flunked when consumers saw it. It apparently looked cheap. "It didn’t fit the premium characteristics that customers have come to expect from Buick," he wrote in GM's Fastlane blog. What he also said:
"We were all struck by the consistency of the criticism of the compact crossover. And what we decided to do in response is a good example of the essence of the new General Motors … acting quickly and boldly, and listening to feedback," he wrote.
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